In addition to their updated logo, Pantone's rebranding utilizes imagery of everyday people and objects, their mundane quality is reimagined with the use of color, collage, and photo manipulation. Texture and layering provide a 'hands-on' quality. Further, a sense of absurdity in the fundamental items and experiences of life is embodied, allowing the client to see the backdoors they can open with the power of Pantone color.
